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Beer as Art. Or Is It the Other Way Around? At Blue Moon Brewing Company®, we believe brewing is an art. And it’s been that way since our head brewmaster and founder, Keith Villa, first created Blue Moon® Belgian White Belgian-Style Wheat Ale back in 1995 in downtown Denver, Colorado. It all started with Keith’s idea to craft a beer inspired by the flavorful Belgian Wits that he enjoyed while studying brewing in Belgium. He brewed his interpretation using the highest quality ingredients like Valencia orange peel, versus the traditional tart Curaçao orange peel, for a subtle sweetness. Then he added oats and wheat to create a smooth, creamy finish that is inviting to the palate. As a final touch, he garnished the beer with an orange slice to heighten the citrus aroma and taste.
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