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The August Schell Brewing Company is a brewing company in New Ulm, Minnesota. It was founded by German immigrant August Schell in 1860. It is the second oldest family-owned brewery in America (after D. G. Yuengling & Son) and became the oldest and largest brewery in Minnesota when the company bought the Grain Belt rights in 2002. In September 2010, it celebrated its 150th Anniversary with a two-day festival. Every year Schell's also celebrates traditional German holidays with Bock Fest, and Oktoberfest.
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